Just thought it might be good to share @dejan 's tip on how to access color from CMS or REST.
If you create a textfield in a CMS and add the color code (HEX or rgba) you can access it via attributes and use it in Builder.
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Add a “color” field in your CMS
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add color code to the CMS items
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Select the element you want to add the color (in example case; the background of logo)
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Access your color from the attributes manager:
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Happy styling through CMS items and the ability to colorize elements differently based on your preferences.
All credits for this solution goes to @dejan